B2B & Matching
TERRAE is also about connection, relationships, and business.
Within the fair, TERRAE places a strong focus on B2B, creating meaningful opportunities for dialogue between supply and demand in rural, slow, sustainable, and experiential tourism.
A curated, thematic, and coherent environment where Italian and international operators can meet, exchange ideas, and develop new partnership opportunities, in a setting that values quality, content, and vision.
Through a system of pre-scheduled meetings, qualified buyers and exhibitors meet directly at the stands, maximizing time and ensuring that every appointment is truly effective.
Join the Business Matching program and turn contacts into real opportunities.
Are you an Exhibitor? Make the most of your participation at TERRAE.
The Terrae Matching Day is the ideal opportunity to generate real business and build long-term relationships in rural, slow, sustainable, and experiential tourism.
Qualified buyers from Italy, Europe, and North America, interested in innovative and off-the-beaten-path tourism products:
- Tour Operators and Bus Operators
- Travel Designers and OTAs
- Associations and Federations
- Sports Event Organizers
- Pre-scheduled meetings directly at your booth
- Efficient, targeted appointments
- Concrete collaboration opportunities with international operators
€ 400 + VAT to take part in the Terrae Business Matching, including at least 12 pre-scheduled meetings.
Discover in just 2 minutes the destinations, experiences, and themes that make TERRAE a unique opportunity to showcase your offer.
Are you a Tourism Operator? Discover the best of rural, slow, sustainable, and experiential tourism.
The Terrae Matching Day connects you with a carefully curated selection of Italian and international operators specializing in authentic experiences beyond traditional tourism routes.
- Slow and sustainable tourism
- Walking routes and outdoor vacations
- Local food & wine and cultural heritage
- Hospitality focused on physical and emotional well-being
- Innovation in tourism
- Destinations attentive to accessibility and visitor needs
- Destinations and DMOs
- Incoming agencies and tourism consortia
- Accommodation providers, agritourism, and open-air lodging
- Outdoor guides and innovative service providers
- Thursday, November 19, 2026: Arrival in Bergamo and welcome evening
- Friday, November 20, 2026: Terrae Matching Day from 10:00 am to 5:00 pm, followed by fam trips to selected destinations
- Saturday, November 21, 2026: Full day dedicated to fam trips
- Sunday, November 22, 2026: Morning fam trip and departure
Official registration will open on April 20, 2026, on the event platform.
In the meantime, you may express your interest by emailing staff@tourist-trend.it, including your company website.
Experience in just 2 minutes the destinations, activities, and experiences you will find at the Terrae Matching Day.